IKEA: How Do They Really Do It?
Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.
Release Date: 2022-10-16
Documentary
Official website: https://paramountglobalcontent.com/title/how-do-they-do-that-ikea
